Hey, want to see a fake website? Looks pretty authentic, right?

In this era of fake news, there are plenty of phony companies and websites out there. But here's one that really blew me away:

It's an entirely fake government authority. It doesn't exist. Unbelievable, isn't it? And it was just created on 14 August, with the aim of making an investment fraud (story below) seem as professional and as real as possible. The page even has a "prevention of market abuse" link that you can click!

Welcome to World Investor Week

Since it's the first World Investor Week, it's good to call attention to the wide world of scams out there.

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"My name is Satoru Ochiai from Japan, I have business proposal of 20M USD, if interest reply to my email..." was a text message I received recently.

We've all got targets on our backs these days. Hopefully we're getting used to it (or at least the sloppy English raises a warning flag). But even if we're financially savvy, we need to stay vigilant.

Being a financial expert doesn't really help, since fraudsters prey on overconfidence. Suddenly I'm glad not to have extra money lying around - it's all been put to work...

Once bitten, twice shy

Today I bring you the story of huge losses and close calls: Michael Browne, a self-employed builder in Christchurch, who lost $329,000 to international fraudsters Aurum International. Certainly painful, but it could have been worse.

It all started with a cold call from Aurum in February 2014. "I was rung by a marketing person to see if I would be interested in investing on the share market," Browne remembers. "I said I wasn't interested, but when pushed, I replied if the right opportunity came along I'd consider it." And that's where he became a mark.

He began getting calls from someone called Rhys Williams at Aurum, asking about his work, his life, and they became like friends on the phone.

Williams offered him shares in a new company called Seamless Distribution in Europe, showing him a website and sending over a confidential disclosure statement. Michael started by investing $5,000.

Out come the pressure tactics

Then it was Williams' manager's turn to work on Browne. "Adam Masters started talking in similar style but was really aggressive once he had spoken to me twice," he says. There was a sob story about one of their brokers getting into financial trouble and needing to trade so he wouldn't lose his licence.

There were promises of doubling what Browne already had and moving him into exclusive "bulk share trading".

Browne caved. "Pressure tactics pushed me into sending $120,163.46. With more pressure, he forced me into sending $203,638.62."

At this point he went to his bank, Kiwibank, with the whole story. Their fraud department called it out as a scam. "I found it incredibly hard to believe, but slowly had to accept it," he remembers.

Aurum kept digging for more. When Browne told them what Kiwibank had said, Masters explained that the bank just didn't want him to know how much money there was to be made, and that he was going to sue them. By this stage Browne was on to them, but the damage had been done.

"I lost a total of $328,852.11, plus interest that I paid my mother on the money I borrowed from her, as she lent me $150,000 of that total sum," he says. "It has taken three years to pay her back."

Close calls since then

It seems once a mark always a mark, and Browne has been targeted three times by other companies since his dealings with Aurum. This year he contacted Netsafe, which identified them as scams.

For the latest run-in with Sterling Bishop (the firm with the first fake website above), Netsafe referred Browne to the Commission for Financial Capability's new fraud expert. It came to light that Sterling Bishop had invented the fictitious UK Securities and Futures Market Authority to "prove" they're on the up and up. That's some nerve.

So at least there's a happier ending, since Browne has been able to dodge the recent bullets. "I have found it traumatic each time it comes up to deal with it," he says, "but it gets easier to look at the emails and see my ignorance over such a preposterous scam."

Be wary, especially overseas

If you're thinking about investing with a company here in New Zealand, make sure it's licensed. The Financial Markets Authority has lists of licensed individuals and businesses. If you use a provider who is not licensed, especially if they are overseas, it will be much harder to get your money back if things go wrong.

If you have any doubts at all, don't send money. And if you think you've been scammed, report it here straight away.