The Summer FAWC! buzz has hit the province - as have the celeb foodies.
My family made a beeline to the Hawke's Bay Farmers' Market Sunday gone and noticed a discernible lift in the already stellar vibe at this shire-like institution.
Chef Al Brown, film crews and FAWC! groupies descended on the sun-kissed market much to the delight of my daughters, the eldest of which is spending more time in the kitchen trying to emulate Brown's efforts from the Hunger for the Wild TV series.
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Fair to say he's a family favourite. Quick with a joke, fishing rod in hand and a belly - proof of a studious and fulsome product knowledge. Who trusts a svelte chef anyway?