Police in the Hawke's Bay are searching for missing French tourist Pierre Paludet.

The 32-year-old was last seen at his car on Friday morning.

The car had since been abandoned in a beach carpark in Haumoana, east of Hastings.

Police were concerned for Paludet's safety after his car was abandoned in a beach carpark in Haumoana, east of Hastings. Photo / NZ Police
Police were concerned for Paludet's safety after his car was abandoned in a beach carpark in Haumoana, east of Hastings. Photo / NZ Police

It had attracted the attention of locals, who reported it to police after noting it had been sitting in the spot for a number of days.

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Police were appealing for anyone with relevant information to get in touch.