A cyclist has died following a crash on Western Lake Rd, South Wairarapa.

The Serious Crash Unit is investigating the collision between a vehicle and bicycle.

Police were called to the scene, between Bartons Rd and Cross Creek Rd, just before 5pm on Sunday.

"CPR was commenced, but was unsuccessful," a police media spokesperson said.

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Featherston Fire Brigade and Life Flight's Westpac rescue helicopter also attended the crash.