"They lost everything, and I don't believe they were insured," he said.
Mr Rewi said there were also no smoke alarms installed in the house.
The key big message here was to always ring 111 in the event of any fire, and ensure all properties were fitted with smoke alarms, he said.
"Some people think they are being a big nuisance or it will cost them a lot if they fire service, attends which is incorrect. No one is being a nuisance, that's what we're here for."
Mr Rewi said more than 15 fire fighters from Maketu and Te Puke had put their lives on the line trying to save the victims' home and possessions.