Western Bay of Plenty Police are urgently seeking a woman in a car believed to be in the company of two six-year-old girls.

Police say Lisa Tracey Mills, 47, is believed to be driving a white 2010 Mercedes-Benz GL SUV.

The car's registration number FQS965.

Anyone with any information regarding Ms Mills whereabouts are asked to contact Tauranga Police Station on 07 577 4300.

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Alternatively, information can be provided anonymously to CrimeStoppers on 0800 555 111.