One person has died after a car ploughed into a tree in South Taranaki this afternoon.

A St John spokesman confirmed there had been a fatality in the accident on Patiki Rd, Pihama, shortly before 3pm.

"We were called by fire at 14:43 to a car versus a tree."

He said one person was found to be dead and the other, who had minor injuries, refused care.

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The Fire Service deferred comment on the incident to the police.