A marketing campaign consisting of two phrases - "money is good" and "money is bad" was successfully hijacked by a Twitter troll today.
The campaign has gathered momentum with billboard advertising around the country reminiscent of Burger King's 2010 "the king is coming" campaign.
A short television advertisement has also appeared - yet who, or what for has yet to be revealed.
A Twitter account started four days ago set tongues wagging when it announced yesterday there would be a $10,000 money drop in central Auckland, Wellington and Dunedin.
The Auckland money drop was set for 9am and those vying for a share of the cash were shown the location via a photo on Twitter near Albert Park in the CBD.