A new glossy magazine aimed at young Pacific Island women is to be launched in Auckland next month.
The magazine, called Suga - Samoan slang for "girlfriend", will soon be made available to readers in New Zealand, Australia, around the Pacific and the United States.
It is pitched as being
similar to Kiwi magazines Creme and Girlfriend, with fashion pages, make-up tips and profiles of international superstars, but with a distinctly island flavour.
Editor Cecilia Sagote, 33, has been working on the idea for the past few years after recognising that there were virtually no women's magazines targeting Pasifika.
"It's just good to have a main mag for young Island women, I thought. I myself have grown up reading young women's magazines and I've always admired them, like Cleo and Cosmopolitan. But a lot of the issues weren't really relevant to us. There were lots of articles about sex and that's just not something we necessarily want to read about."
