English Premier League side to perform haka

Hired Maori dancers perform the flippant haka to launch the new Everton FC away strip. Photo / Supplied

One of England's top premiership soccer clubs is to perform a flippant haka before its season-opening game this week, despite legal protests that it insults Maori.

The lawyer spearheading Maori intellectual property claims is writing to Everton Football Club, warning that its "bastardised" haka trespasses on Maori rights and disrespects their heritage.

But the club is unrepentant about its use of the "he ha" haka, part of the team's new "All Black" look and unveiled three days ago with its team strip.

Hired Maori dancers will perform the haka as Everton and Arsenal run on to Goodison Park in Liverpool on Saturday, the opening day of England's Premier League club competition.

The game, the most important match-up of the opening day, is likely to feature football internationals such as England prodigy Theo Walcott, Spaniard Cesc Fabregas and Australia's Tim Cahill.

It will be watched by television viewers around the world.

Intellectual property lawyer Maui Solomon said he was appalled by the haka. "I think it's showing cultural disrespect to Maori. People overseas need to know Maori culture isn't just up for grabs."

Solomon, who represents three iwi in an intellectual property rights claim before the Waitangi Tribunal, said it was also damaging to New Zealand's "cultural brand".

"This is the thin edge of the wedge. People all over the world are appropriating Maori culture for commercial purposes."

Everton officials should have checked with the New Zealand Rugby Union or a Maori authority first, Solomon said.

Performances of haka by overseas pop stars and advertisers have sparked anger before, and lawyers for the Ngati Toa iwi fought unsuccessfully to trademark the All Black Ka Mate haka, written by Te Rauparaha.

In February, the Government and Ngati Toa agreed a Treaty settlement that recognised the iwi's authorship of Ka Mate. The iwi has agreed to the All Blacks' continuing use of the haka.

Everton FC spokesman Mark Rowan said there was no intention to be disrespectful in the club performing a haka.

"As a club we understand what the haka represents and we simply wanted to celebrate the launch of our new all black playing strip with a dedicated Everton haka," he said.

"Since the haka took place on Thursday we have received nothing but positive comments and we do plan to perform the Everton haka again."