A boutique hotel with up to 140 beds could be built in Kerikeri if a plan by the Turner Centre goes ahead.
The proposal was unveiled by Turner Centre chairman John Law at a Far North District Council meeting in Kaikohe on Thursday.
Mr Law said improvements under way at the centre, such as installing a full commercial kitchen and visual communication equipment, would make it suitable for conferences and weddings.
However, its ability to host multi-day events would still be limited because the town's 600 visitor beds were scattered over a large number of small establishments.
Having a hotel next door would allow the centre to host conferences with 200-300 people. The privately funded boutique hotel could have 100-140 beds and be four to five storeys high, he said.