Tea, scones, sandwiches and, of course, milk were among the refreshments at an event to celebrate breastfeeding.
Nearly 80 mums, about 10 more than last year, turned out for Whangarei's Big Latch On at Toll Stadium on Friday.
Madeline Michelsen was there with 3-month-old Evie and said she attended the event to boost her confidence.
"It [breastfeeding] was a little bit rough at the beginning, it took me about six weeks to get into it," Ms Michelsen said.
"I had some really good support from the lactation consultants and now I'm finding it really easy to get out."