Movie Review: POM Wonderful Presents: The Greatest Movie Ever Sold

By Jacqueline Smith

Add a comment
American director Morgan Spurlock. Photo / Supplied
American director Morgan Spurlock. Photo / Supplied

Just as it did not come as a surprise that McDonald's is bad for one's health, it probably won't come as a surprise that advertising helps pay for many things, like movies.

It also won't come as a surprise that McDonald's refused to help pay for Spurlock's latest rabble-rousing documentary, in which he asks companies to sponsor his movie in return for naming rights, or shameless moments of promotion.

The aim was to blow the cover of product placement - by making a film entirely based around product placement, but even Spurlock's examples show the advertising gimmick has failed to fool viewers since the 1990s, at least.

Still, his ability to pull in $1.5 million of funding from advertising companies and weave their products into a 90-minute feature loosely based around exposing truths of the industry is intriguing. If the interviews with the likes of media intellectual Noam Chomsky and director Quentin Tarantino don't shock or enlighten viewers, his creative pitches to boardrooms and quirky, self-produced advertisements will entertain them.

You might not leave the theatre wiser than when you went in, but you will most likely be craving a POM Wonderful hit, if not a whiff of Ban deodorant.

Stars: 3/5
Starring: Morgan Spurlock
Director: Morgan Spurlock
Running time: 90 minutes
Verdict: Is he selling secrets or selling out?

- TimeOut

- NZ Herald

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter


Have your say

1200 characters left

By and large our readers' comments are respectful and courteous. We're sure you'll fit in well.
View commenting guidelines.

© Copyright 2015, NZME. Publishing Limited

Assembled by: (static) on production apcf02 at 05 Oct 2015 03:16:10 Processing Time: 527ms