Infiniti targets young money

Infiniti's Q30 is part of the firm's product expansion.
Infiniti's Q30 is part of the firm's product expansion.

Infiniti will stage the world premiere of its Q30 Concept at the Frankfurt motor show next month.

The Infiniti Q30 signals the contemporary design vision for a compact luxury vehicle as it targets a new generation of premium customers.

Set to be unveiled at Infiniti's press conference on September 10 in Frankfurt, the Q30 Concept is the next step in Infiniti's foray into new premium segments.

"This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy," said company president Johan de Nysschen.

"In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality."

It represents the latest evolution of the design philosophy introduced with the Q50, which had its world premiere at the North American international auto show in Detroit in January.

Like the Q50, the Q30 Concept also incorporates dramatic design cues from the Infiniti concept trilogy - Essence, Etherea and Emerg-e.

"Q30 Concept is slender, sleek and seductive," said Alfonso Albaisa, Infiniti executive design director.

"When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It's almost like they're floating. That's the muscularity we were aiming for with Q30 Concept."

Infiniti's forthcoming compact premium entry will be the first Infiniti model Sebastian Vettel, Infiniti's director of performance, will influence from its inception.

The three-time Formula One world champion from Infiniti Red Bull Racing is engaging with Infiniti's technical teams to help infuse the brand with race-bred performance.

- NZ Herald

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