Safe has lobbied for US federal policies to cut dependence on oil. It was instrumental in founding the Electrification Coalition, a group of business leaders promoting electric vehicles. It believes that electricity is the best alternative to petroleum.
"We figured we needed an energy source for transportation that is domestically produced, widely distributed and available from a variety of sources," said Blair. "That really drove us to electricity."
He says the US is "a little late to the game" in vehicle fuel economy.
"If you look at the level of technology and the mileage that we get on our cars, we are behind Europe and even behind China," he said.
But concern over dependence on petroleum is growing. General Motors recently surveyed early buyers of the Chevrolet Volt plug-in hybrid and found that the main reason they wanted an EV was "reducing dependence on foreign oil".
Blair says Safe's message that the US needs a different vehicle fuel is gaining traction, at least in principle.
"I think we've certainly passed the first hurdle," he said. "People don't fight us on the logic or the message. It's just a question of the speed and the priorities."