A toddler's brilliant response to a cashier who questioned her choice of a black doll has been shared by thousands of social media users.

The cashier reportedly told Sophia: "We have lots of other dolls that look more like you."

Her mother Brandi Benner, from South Carolina, shared her story on social media, explaining they were paying for the doll in a Target store when the woman asked if she "was going to a birthday party".

Benner adds the cashier then asked: "Are you sure this is the doll you want, honey?"

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"She then pointed to the doll and asked Sophia if she picked her out for a friend. Sophia continued to stare blankly and I let the cashier know that she was a prize for Sophia being fully potty trained," Ms Benner wrote.

"The woman gave me a puzzled look and turned to Sophia and asked, 'Are you sure this is the doll you want, honey?'"

Benner said her daughter replied: "Yes, please!"

The cashier allegedly replied: "But she doesn't look like you ..."

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Nick and I told Sophia that after 1 whole month of going poop on the potty, she could pick out a special prize at Target. She, of course, picked a new doll. The obsession is real. While we were checking out, the cashier asked Sophia if she was going to a birthday party. We both gave her a blank stare. She then pointed to the doll and asked Sophia if she picked her out for a friend. Sophia continued to stare blankly and I let the cashier know that she was a prize for Sophia be...ing fully potty trained. The woman gave me a puzzled look and turned to Sophia and asked, "Are you sure this is the doll you want, honey?" Sophia finally found her voice and said, "Yes, please!" The cashier replied, "But she doesn't look like you. We have lots of other dolls that look more like you." I immediately became angry, but before I could say anything, Sophia responded with, "Yes, she does. She's a doctor like I'm a doctor. And I'm a pretty girl and she's a pretty girl. See her pretty hair? And see her stethoscope?" Thankfully the cashier decided to drop the issue and just answer, "Oh, that's nice." This experience just confirmed my belief that we aren't born with the idea that color matters. Skin comes in different colors just like hair and eyes and every shade is beautiful. #itswhatsontheinsidethatcounts #allskinisbeautiful #teachlove #teachdiversity #thenextgenerationiswatching

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She added: "I immediately became angry, but before I could say anything, Sophia responded with, 'Yes, she does. She's a doctor like I'm a doctor. And I'm a pretty girl and she's a pretty girl. See her pretty hair? And see her stethoscope?' Thankfully the cashier decided to drop the issue..."

Benner said the incident confirmed her belief "that we aren't born with the idea that colour matters".

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Wow! When I decided to share my experience about buying Sophia's doll I never thought for one second it was going to be seen by so many people! I am absolutely blown away! Our family has received so much love, support and encouragement from complete strangers and that is just proof to me that there is SO MUCH good in the world. I feel like the media is so addicted to negativity that we tend to harden ourselves and assume the worst in others. But you guys, all I have seen and ...felt from all of this is pure LOVE! (Aside from those who want to go off on the cashier, lol.) And as I explained before, the cashier was an elderly woman and I believe she was completely ignorant to what she was truly saying. I feel like in her mind she was being helpful and making conversation with my daughter. I'm not saying her ignorance makes it ok, just proves her white privilege. I've also had a few people accuse me of making this story up and that is just hilarious to me. That post was only supposed to be for my friends and family. I had no reason to make up an entertaining story for them! But after some of them asked to share it, I made it public. I never could have predicted it would spread like wildfire! But I'm thankful it did. Because in something as simple as a Facebook post, people have been able to see God's love shine through my daughter. I am humbled and in awe of His love.

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"Skin comes in different colours just like hair and eyes and every shade is beautiful," she added.