Fans of Kanye West's clothing line queued for hours to nab something from his The Life of Pablo pop-up store in London.
But they've been left feeling ripped off following news that what they paid US$92 for was picked up by Kanye for just $2.
One angry customer told The Sun, he felt duped by the rapper-turned-designer.
"I queued up for hours to get in to Kanye's shop and I was so excited to get one of the limited edition London T-shirts," he said.
"However, I'm not so excited about my purchase now I know it's basically a cheap T-shirt with a print. I'm gutted, to be honest."
American fans also shared their disappointment on Twitter, with one tweeting: " "We are here, p***ed the #KanyeWest #pablo Clothing is cheap fabric, what a rip off, wasted time."
At least one punter saw a silver lining in the fiasco for those who may not have made it to the exclusive stores in time.