Kylie Jenner has created three new shades of nail polish to raise funds for an anti-bullying organisation as well as a LGBT center in Los Angeles.
Appropriately named "Kompassionate," "Kourageous" and "Konfident," the nail polish will be will be up for auction until Friday on Charitybuzz.com.
Jenner collaborated with SinfulColors to create the limited edition set, called #IAmMoreThan in the hopes of educating her fans about bullying and how to stop it.
Jenner previously ran a campaign via social media using the hashtag #IAmMore to tell the stories of people who had been bullied.
"I feel like if I came out and just told my story about bullying, people really wouldn't have sympathy which I am okay with," Jenner said.
"I really wanted to give people with real stories an opportunity to share their story and inspire my fans because they have inspired me so much."
It's a topic which is close to home for Jenner, who told Ellen DeGeneres on Ellen last year that she believes she has been bullied "her whole life".
"People are so quick to say horrible things about me everyday over and over and sometimes I can't take it," she said on Instagram at the time. "Even I at times get affected by it, I break down, I hide, I cry. It's resulted in a lot of anxiety for me that I've never had to deal with before ever."
Proceeds from the nail polish kits are set to go to the Stomp Out Bullying organisation and the Los Angeles LGBT Center.