NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

<i>Dita De Boni:</i> Won't somebody think of the children?

Herald online
22 Aug, 2011 11:38 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Opinion by

Modern thoughts about child-rearing are that today's parents put too much emphasis on pleasing and cosseting their children. With our namby-pamby attitudes and cotton-woolling of a whole generation, we've caused everything from mass self-indulgence to the London riots, they say.

Well, I would say nothing proves this point more than that fact we have parents bleating on about the aborted Telecom / BackingBlack 'Abstain for the Game' campaign that's been thoroughly red-carded over the last week.

Brief disclaimer: I have just finished working, in an indirect fashion, for Telecom, editing the company's staff magazine for an independent publishing firm. I think Telecom performs poorly at times, and well at others, much like many large companies. For the record, and despite some excellent examples to the contrary, I have often thought much of Telecom's advertising misses the mark.

Having said that, I fail to see why suggesting, in a tongue-in-cheek fashion, that fans abstain from sex for the course of the tournament, is akin to teach kids how to cook up P in their kitchens, which is almost the level of sheer hysteria the outcry to the proposed campaign caused.

You may like the ad, you may not. You may think Sean Fitzpatrick's delivery is booming and odd, and certainly his aptitude for comedy is called into question. You may wonder if there's anything he won't do for money - but really, there are plenty of rugby players who have done much worse for money, ie., circa 1986, when many proudly donned the All Blacks shirt to play rugby in apartheid South Africa.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

But even if you didn't like it and thought Telecom / Saatchi had missed the mark, why on earth would your main issue with the ad be that you didn't want your children to know anything about abstinence?

The comments of 'All Blacks great' Craig Dowd are particularly comical in this light. He doesn't want his 11-year-old and 14-year old asking what abstinence is all about. Er, why not?

Half of all Americans are begging for their children to be taught abstinence in schools, and here are New Zealand parents acting like the very term will cause their kids' heads to rot off.

His objection also comes from the fact someone has dared to link sex and the All Blacks in the minds of our innocent loin-fruit. I guess the endless parade of pictures of Dan Carter in his underwear hasn't done that.

Or Dan Carter and Sonny Bill Williams getting their kit off for everything from deodorant to Pepsi.

Discover more

Opinion

John Roughan: It's been a game of two media

19 Aug 05:30 PM
Telecommunications

Telecom's 'no-sex' idea leaked before approval, says Reynolds

19 Aug 05:30 PM
Opinion

Kerre Woodham: It's time AB sponsors abstained from making us cringe

20 Aug 05:30 PM
Opinion

Herald on Sunday editorial: Abstain from cringe-making ads

20 Aug 05:30 PM

Or the incredibly tight jerseys.

Or the stories, that aren't exactly hard to uncover or overly surprising, of various All Blacks shagging their way through legions of female fans.

Advertisement
Advertise with NZME.

For goodness sake, all corporate sponsors of the All Blacks ride off the back of the "sex appeal" of this particular team, so to suddenly turn feral about the overt use of sex in advertising is ludicrous.

Instead of worrying about what kids will think of an ad that was never intended for them anyhow, if their unsullied ears chance upon this most incendiary of words ('abstinence') they might learn a thing or two about how abstinence has traditionally been a method by which some sportsmen, soldiers and fighters have stored up their 'male energy' to prepare for battle.

They could even take the opportunity to be acquainted with the ancient tale Lysistrata, the story of one ancient Greek woman's efforts to get a town's menfolk to stop fighting the interminable Peloponnesian War by getting their wives to band together and stop having sex with them.

Of course, even if every single New Zealander of shagging-age stopped his or her bedroom high jinks for six years, let alone six weeks, it wouldn't make a jot of difference to the All Blacks' performance.

If the ABs themselves did it, that might be a different story, but of course no-one's going to deny the Pope his Catholicism.

The campaign to abstain is gone, and not mourned.

Advertisement
Advertise with NZME.

Well, we had to think of the children, didn't we?

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM
Lifestyle

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
Lifestyle

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
For the love of bread: Why Orewa locals are queuing up at Romeo's

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM

Diogo Riedi's grandmother taught him to make bread in a wood-fired oven in Brazil.

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
School holidays dragging on? Try this fun kitchen activity for kids

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM
Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

04 Jul 11:00 PM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP