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Home / Lifestyle

On the fashion trail in Europe

By Isaac Hindin Miller
Herald online·
21 Jun, 2009 09:00 PM2 mins to read

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Fashion blogger Isaac Hindin Miller is in Europe for the next month, covering fashion shows in Milan, Paris and Berlin. He will be filing from the various shows about who's there, what they're wearing ... and how best to secure those lucrative show invites...

Last time I went to the Paris fashion shows I made the mistake of emailing everybody two months early, thinking they'd all be super organised and working out seating arrangements with plenty of time to spare. I mean come on - this is Paris Fashion Week - Dior Homme, Lanvin, Hermes, Louis Vuitton, surely they'd have everything sorted months in advance? Oh no no no no.

Most didn't even email back, and after I'd called and emailed them all a second time two weeks out, some still said call next week. Most of my invites didn't even arrive until the day before shows started. I was a little bit stressed. But they did eventually come, and if they didn't, there wasn't too much of an issue getting in.

Anouk Rondel didn't have a single invite to anything and she went to 90 per cent of the shows. The only tough ones were Dior, Comme, Junya Watanabe and Hermes - I tried (quite hard too), and failed miserably.

I had no idea what I should expect going into Paris, and I'm feeling the same way about Milan. It's an unknowable quantity - the longest and only time I've ever spent there was two hours in the central train station back in 2006.

I've emailed all the PRs, (about 50), and so far I've had three responses - from Frankie Morello, DSquared2 and Iceberg.

No personal message from Miuccia at this stage, but I'm still holding out.

* Click here to follow Isaac's Twitter feed, or see his website, isaaclikes.com.

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