Rebecca Kamm

Poking a stick at ladies' issues, pop culture, and other cutting-edge curiosities.

Rebecca Kamm: Women: wear less, pay less

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Ladies, if you play your cards right and dress to impress, you will get far ... in the fun park queue. Photo / Thinkstock
Ladies, if you play your cards right and dress to impress, you will get far ... in the fun park queue. Photo / Thinkstock

Last week I wrote about the higher cost of women's goods and services - and the Marie Clare campaign challenging this 'female premium'.

Most of you were more concerned about the fact I don't understand cars ("the hell are you doing operating dangerous machinery you know nothing about?") - and fair enough, it is proving a bit of a handicap.

Nonetheless, it might be a relief to a few of you that ladies really can get a sweet bargain out there if they play their cards right. Like in Southern China, where women get half-price entry into the Guilin Merryland Resort fun park if they wear a mini-skirt shorter than 38 centimetres.

The discount scheme is a marketing campaign called "Love Miniskirt" and will run for two months. Local television showed female visitors in miniskirts queuing at the park's entrance as staff measured their skirts with rulers.

Also, staff had to break the news to women in short shorts and dresses that ONLY MINISKIRTS SORRY.

Li Wenxing, deputy manager of the park, told Shanghai Daily that "The stipulation aims to encourage female visitors to showcase their beauty in summer." He also said that "Love Miniskirt", which has been running every year since 2007, really gets the punters into the park. Which, incidentally, holds a "water splashing festival" at the same time - and throwing water at mini-skirted women is very much a part of that.

It's not the first time a Chinese event has drawn in the women with fruity discounts. Last year, virgins were offered free entry into the Zhouluo Wild Osmanthus Fragrans Festival in Changsha, which celebrates the osmanthus fragrans, or tea olive (and compares it to a "pure and simple female"). The virgins had to be at least 22 years old - and who knows how anyone was supposed to know that they'd never done it - but there you go.

Maybe none of it's so different to Western clubs and pubs with free champagne and/or entry for females? The idea is the same: where the tiny-bit-nude or tiny-bit-tipsy or generally-just-present women are, men will hopefully follow - wallets in tow. Yay for useful ladies!

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