Seven people have been injured in a crash on Waimarama Rd.

It's reported three men are in a moderate to critical condition after the accident which occured about 9.15pm last night.

Four more people with minor injuries were taken to hospital.

A van and a car were involved in the crash.

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It's understood four men were in the van and three in the car.

Both the Lowecorp Hawke's Bay Rescue Helicopter and the The Palmerston North Rescue Helicopter attended the scene along Waimarama Road. Fire service personnel and three St John Ambulance units also assisted.