As well as signing a new three-year sponsor's agreement with the Art Deco Trust, Gemco Construction and Trades has decided to take a step back in time for the big Tremains Art Deco Festival next month.
The company has been long time associated sponsors of the event and managing director Darren Diack said this year the staff wanted to underline their support and devotion by becoming more suitably attired.
So to get in tune with the colourful era the Gemco crew from office staff through to builders, plumbers and electricians will kit up in 1930s attire during the week of the festival.
"We understand the importance the Art Deco Trust has in the community and we are fully on board with protecting the heritage of Napier and Hawke's Bay," Mr Diack said.
He described extending the sponsorship with the Art Deco Trust as "a natural step" because the company was located in Hawke's Bay and had a history of working on many heritage buildings in Napier and the region.
"And we will be embracing the festival with the entire staffing team getting involved," Mr Diack said.
Art Deco Trust general manager Sally Jackson said working with passionate supporters like the Gemco team meant a great deal to those behind the staging of the festival.
The event kicks off on February 17 and runs through to February 21.
"Gemco are like an extended family to the trust because they are more than just sponsors and are ready to lend a hand to any project which requires their specialist assistance."
Mrs Jackson and events manager Jonathan Smith met with Mr Diack and commercial manager Ashley Zachan yesterday to sign off the new sponsorship agreement, as well as show off a few builder's "fashions".
Mr Diack took along a solid piece of Art Deco era hardware - the 1930s tool box his grandfather once used.
With only about 20 days to go planning and preparations were in full swing, Mrs Jackson said, and the numbers of guests and visitors were likely to set new records.
Mrs Jackson said the way things were going at this stage indicated there were likely to be record-breaking ticket sales to events.
"And expectations are that there will be higher visitor numbers attending this year."