Spark says locals and visitors to eastern central Hawke's Bay will now notice improvement in mobile coverage and capacity particularly in the Porangahau Township and surrounding beach community areas, with the company announcing it has invested more than $175,000 on its infrastructure in the region.
Spark's investment in the Porangahau Rural Broadband Initiative (RBI) site responds to the increasing demand for mobile coverage in the area.
The site will give locals and visitors better quality voice, mobile broadband and text services over the mobile network.
Spark's head of public affairs Conor Roberts said: "It's important New Zealand communities are able to access mobile services and this investment will ensure those who live, work and travel through this area will be able to make the most of what the Spark Mobile Network can offer."
Mr Roberts said rural communities and businesses had become increasingly reliant on mobile phones as their primary form of connectivity.