Hawke's Bay Today is getting behind the Hawke's Bay Rugby Union's campaign to Pack the Park to encourage people to attend the All Blacks versus Argentina test at McLean Park on September 6.
Hawke's Bay Rugby Union's commercial manager Jay Campbell said the campaign was to ensure people in Hawke's Bay bought their tickets and helped build the noise and excitement for test week.
Editor Andrew Austin said it was important for the region for people to get out and support the test: "Hawke's Bay needs to show that we support events like this, otherwise we will not get them again."
Hawke's Bay Today readers will also have the opportunity to take part in a competition where you can win 10 tickets to the test match and breakfast at McLean Park on the day of the game for you and nine mates.
In the build-up to the test, Hawke's Bay Today will also be asking local identities to share their favourite All Black memories.
McLean Park has hosted an All Blacks test only once before, when they beat Samoa in 1996.
Extra seating will lift the ground's capacity to 22,000 for the test this year.
• Tickets for the test match are still available and can be purchased at ticketdirect.co.nz or 0800 224 224, or in person at HB Rugby Union Office, McLean Park.