The 250 staff of WEL Networks have been setting an example by providing a real boost to stocks at Hamilton Combined Christian Foodbank, as demand for food parcels continues to soar.
Now, the team at the WEL offices in Maui Street is challenging other businesses in Hamilton to step up and do what they can to help meet the need.
Last week the combined Foodbank picked up a heap of groceries and produce that WEL Networks departments collected. They are planning another collection before Christmas and will also be donating a week's supply of the fresh fruit which WEL regularly buys for staff.
WEL Networks, which has been serving the Waikato for 100 years, is a community-owned company with WEL Energy Trust as its sole shareholder.
Communications advisor Erin Rangi-Watt says staff chose the Foodbank as a charity to help after learning that their need had grown significantly in recent months.