During this week's Bachelor post-show reunion Jordan Mauger faced the wrath of not only some of the women he kicked off the show, but also of the viewing public after his very public dumping of Fleur Verhoeven.
For the past few days, Mauger - who went on the show proclaiming he was "committed to finding love" - has been the target of online barbs, many rather nasty, for telling the stunning blonde their relationship didn't have the spark he was looking for.
It is not the first time the 32-year-old has been in the bullying spotlight.
Before his post-Bachelor bombshell, he agreed to help promote next Friday's Pink Shirt Day, which calls on Kiwis to take action against bullying.
Mauger - who plays Rod Nugent in Westside, which is set to return to TV3 in June - is joined by Dan Musgrove, who plays Lefty, Todd Emerson, who plays Bilkey, and the stunning Antonia Prebble, who plays Rita West.
The show's cast members are calling on Kiwis to wear pink on Friday and do their bit to confront bullying. All four have suffered from bullying in some form.
"Almost everyone has had an experience of bullying of some kind, so we know it is and can lead to significant, long-lasting trauma," Prebble said.
"Supporting Pink Shirt Day is a way we can stand together in support of people who are being bullied and let them know they are not alone, that there is help out there."
Emerson added: "Pink Shirt Day is a really important cause. Getting bullied for any reason can make you feel like you're alone.
"You're not alone. Speak up. Stand together."
Pink Shirt Day began in Canada in 2007 when two students took a stand against homophobic bullying and mobilised their school, after a peer was bullied for wearing a pink shirt.