Some quick detective work has officially debunked the legend of the Good Life ghost, and festival organisers appear to be riding the publicity wave.
The ghost tale of Lucy Jane McConnel took over the internet yesterday when pictures surfaced of a ghost watching over the crowd at Brisbane's Good Life festival.
The problem? Lucy Jane McConnel never actually existed.
TheMusic.com.au did some digging and found the man some said to be Lucy's father; James McConnel is totally real, the president of the RNA and everything.
But while he and his wife had 10 children, none of them were named Lucy Jane.
TheMusic even checked the Brisbane Hospital Death Register and the Queensland Government Registry Of Births, Deaths & Marriages(1899-1913), and neither lists a Lucy Jane McConnel at all.
That, and a commenter on Good Life's Facebook post said they work at the showgrounds where the festival's held, and that claim that staff there are scared of a haunted warehouse was "rubbish".
"I work there, none of us are afraid of the sheds. We recently had ping pong in them. That teddy story is made up," they wrote.
Since going viral yesterday, Good Life has again taken to Facebook to say "unfortunately we are unable to corroborate any of the stories about Lucy the ghost" but they're still adamant there's a ghost - whether it's Lucy Jane or not.
"We never said she was the presidents daughter. Someone else did and we have said that is probably not true after research. That doesn't change something is in the photo," they wrote in a comment.
"It is very difficult to find facts amongst so many urban legends and very little records...the image is what it is, we want to believe, we will let you make up your own mind."
But the marketing ploy did its trick regardless, as festival organisers now say fans are calling for an event to be held in one of the haunted warehouses and other cities are asking them to run events in other haunted sites.