Super Bowl ads are seriously big business for advertisers and marketing firms. They come at the estimated cost of US$5,000,000 for 30 seconds.
Here are the must sees from this season.
Helen Mirren slams drunk drivers in Budweiser ad
Ryan Reynolds gets distracting in Hyundai ad
Amy Schumer and Seth Rogen start a Bud Light Party
Marilyn Monroe gets hangry
Liam Neeson is an LG man from the future
Drake changes Hotline Bling for T-Mobile
A squirrel relieves himself for Marmot
Steven Tyler sings with his Skittles portrait
Kung Fu Panda wants to make a website with Wix
A first date with Kevin Hart
Pokemon ... I can do that!
Colgate wants you to save water
Alec Baldwin builds a snack stadium with Amazon Echo
George Washington, Lil' Wayne and Jeff Goldblum get moving with Apartments.com
Avo in space
Mini wants you to defy labels
Hot dog dogs