Justin Bieber has fuelled reports he is dating model Hailey Baldwin by posting a photograph on social media featuring him locking lips with his longtime friend.

The 21-year-old singer and actor Stephen Baldwin's daughter, 19, are currently holidaying together in Anguilla and during their stay in the tropical paradise rumours began circulating suggesting they are an item.

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On Sunday Bieber seemingly confirmed the relationship by taking to instagram with a captionless picture which features him passionately kissing Hailey. He posted another photo of them snuggling next to each other on a couch, but again, did not add context for the image.

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The pair, who have been good friends for years, have had to brush off gossip of their rumoured romance in the past, with the fashion star telling Billboard magazine in November that the singer is "one of my best friends in the entire world".

- AAP