The All Blacks' rugby haka is being used to help inspire London schoolgirls to study science and technology in sport.
Virtual reality experience, Haka 360, highlights the famous traditional pre-match Maori challenge which has been wowing crowds at the Rugby World Cup 2015.
Now, it is being used to help inspire young women and girls to pursue studies in science, technology, engineering and mathematics.
New Zealand rugby star Aaron Cruden attended a workshop, hosted by international organisation Greenlight for Girls, for a group of 90 schoolgirls aged between 11 and 14 in London this week, the Evening Standard newspaper reported.