The New Zealand Herald circulation is on the rise, bucking a general decline in newspaper circulation which has affected almost all other dailies.
New circulation figures issued by the Audit Bureau of Circulations yesterday show the Herald was one of the few New Zealand newspapers that enjoyed a boost in sales in the year ending in March.
It remains clearly the highest selling paper in the country, nearly as big as the next three dailies combined.
According to the figures, in the six months to March 31, the paper's sales hit an average of 213,334 up from 213,150 a year earlier and 209,858 in September.
The turnaround comes after almost three years of six-monthly falls in average net circulation as newspaper readership declined across the board.
Of the 20 daily papers surveyed just one other, Wellington's Dominion, recorded a rise from 68,521 a year ago to 68,743. But even that was a fall from its result in September.
The Press, the Otago Daily Times and the Waikato Times all lost sales. The National Business Review boosted sales by 1.9 per cent, while the Independent fell by 7 per cent.
Of the weekly newspapers the Sunday Star-Times saw sales increase by 4.9 per cent, while Sunday News sales increased by 2.8 per cent.
Herald sales buck trend
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