"Subsequent to June, there has also been an extra $2.6m through Wellington food and liquor services sector on the first two days of July, relative to May, also very likely associated with a Lions game," it said.
Spending in bars, pubs, clubs and cafes around games three to eight of the Lions tour, increased by $5.1m on average or 10 per cent over the three days around each game compared with the previous month.
Taxis, casinos and the rest of the entertainment sector also reported growth likely associated with the tour Paymark said.
In total, $904m was spent on food, alcohol and entertainment for the month of June - up 11.3 per cent on the same period in 2016.
The largest extra spending was in the Auckland and Northland area, which was up $9m.
In percentage terms, the Bay of Plenty experienced the biggest growth, up 16.6 per cent on June last year.
Accommodation merchants also did well for the month with national spending in the sector amounting to $103.8m in June, up 15.4 per cent on June 2016 and continuing a period of strong growth in the industry.
"It is likely that the tour and the extra foreign tourist spending was a key factor behind the higher monthly spend amongst [food, alcohol and entertainment] spend," Paymark said.
"There will be other payments also associated with the Lions tour that are not recorded in Paymark figures, including payments through other channels on the day of expenditure, such as cash, and payments made in previous months, including for match tickets and accommodation," it said.
In comparison, other sectors showed modest to low growth rates in June with clothing and footwear decreasing by 1.1 per cent.
Lower petrol prices were a major influence on spending amongst fuel retailers being 4 per cent lower than in June 2016, according to Paymark.
