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Home / Business / Economy

Nation of Debt : Big ticket sales boom

Tamsyn Parker
By Tamsyn Parker
Business Editor·NZ Herald·
8 Jun, 2016 12:30 AM4 mins to read

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Cars, boats and caravans - sales are soaring as NZers load up on debt. Photo / Sarah Ivey

Cars, boats and caravans - sales are soaring as NZers load up on debt. Photo / Sarah Ivey

New Zealand now owes almost half a trillion dollars in debt - and a growing chunk of it belongs to ordinary households. Tamsyn Parker looks at where the money's going.

Sellers of big ticket items like cars, boats and caravans say business is booming on the back of a strong economy and a wealth effect driven by rising property prices.

David Crawford, chief executive of the Motor Industry Association, said New Zealand was headed for its third record year for new vehicle sales.

"2014 was a record then 2015 broke that and now we are already 5 per cent up on sales this time last year.

"We are heading for a third record year in a row -- that is significant." Crawford said a confident economy, strong immigration and people feeling wealthier through rising house prices were all driving factors.

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Of the new cars sold in New Zealand around 70 per cent were sold to businesses versus 30 per cent to private.

"As the economy has got stronger we find that those business sales have reverted back the three yearly cycle." During the global financial crisis businesses pushed out their purchases to four or five yearly.

New car sales:
2014 - 127,352
2015 - 134,234
2016 (until May 31) - 55,435

source: Motor Industry Association

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Crawford said luxury car sales had been the first to be hit by the down-turn but had also been the first area to recover followed by commercial vehicles.

Crawford said strong building growth in Christchurch and Auckland was also influencing commercial sales.

"When the trades people have good strong forward orders of work they tend to upgrade equipment." Crawford said private sales had gone up at the same time as commercial sales.

Watch: Nation of Debt - NZ's trillion dollar time bomb:

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"I suspect it is people feeling wealthier as part of that." "Their house prices have gone up so they feel more wealthy." Cheap finance was also making it attractive.

Crawford said most new car sales were done using finance.

"I can't tell you whether that is mortgage debt or other finance -- but there is a lot of finance going on." Mike Rose, organiser of the HutchWilco Boat show, said it did not collect official figures of boat sales from the show but anecdotal evidence from boat manufacturers and retailers pointed to a good year.

Rose, who has been in the industry since the mid 1980s said boat sales tended to be driven by three factors -- house prices, low interest rates and people receiving a windfall either through an inheritance or sale of business.

Watch: Nation of Debt - Westpac Economist Satish Ranchhod on the risks of NZ's growing household debt:

Rayglass boats chief executive Dave Larson said this year's boat show had been its best since 2007.

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"The overall economy is feeling pretty good especially up in Auckland "The weather makes a big difference - it's been a good year for game fishing - people are feeling happy.

"For Aucklanders their house is going up in value at $1000 a day so naturally they are feeling wealthier.

Larson said the industry had been through some tight times.

The tap had virtually shut within a week after the global financial crisis hit.

Sales for the last few years had been steady but it was now very busy and was already getting ready for the run into Christmas which usually did not start for another two or three months.

"It comes back to the strength of the economy. People aren't waiting to go and make a purchase."

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Boats for sale at the Hutchwilco New Zealand Boat Show. The latest show was reportedly the best since 2007.
Boats for sale at the Hutchwilco New Zealand Boat Show. The latest show was reportedly the best since 2007.

Larson said most people had their funding organised before they walked in the door so it was unclear how many people were using their mortgage to fund a boat purchase.

Richard Martin, owner of Woods Caravan and Motor Campers on Auckland's North Shore said his sales were up 15 per cent this year.

Martin said he had been in business for over 40 years and had definitely noticed a pick up in business in the last couple of years.

"The economy is definitely humming along." "Each year it is getting a little better." Martin said very few of his buyers, which were typically aged 60 and over, used finance.

"I would say most of the business is cash."

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