Attend the South Island Dairy Event 2016 in Invercargill and invest in yourself and your business.

That's the message from Side event committee chairwoman Heidi Williams, who wants dairy farmers to set aside June 20 to 22 for the dairy conference.

Organised by farmers, for farmers, the annual programme was designed to promote thinking and debate, and help like-minded farmers to network and find inspiration, she said.

Ms Williams emphasised that now, more than ever, was a good time for farmers and farm workers to reconnect and meet people and benefit from the social interaction.

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"We're all in the current downturn together; there's enormous value in getting off the farm and simply talking to peers, hearing their stories, and sharing ideas,'' she said.

The programme was innovative, challenging and relevant to the issues of the day.

"We've done well in attracting outstanding keynote speakers and workshop presenters this year to draw inspiration from, and we know the interactive style of the workshops will encourage plenty of discussion.''

Keynote speakers included clinical psychologist and author Nigel Latta and New Zealand Cricket director Martin Snedden.