NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Agribusiness

Brian Gaynor: Fonterra must boost consumer products

Brian Gaynor
By Brian Gaynor
Columnist·NZ Herald·
26 Sep, 2014 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Fonterra is one of the main engines of the economy and needs to make a serious effort to help combat commodity price variations. Photo / Mark Mitchell

Fonterra is one of the main engines of the economy and needs to make a serious effort to help combat commodity price variations. Photo / Mark Mitchell

Brian Gaynor
Opinion by Brian Gaynor
Brian Gaynor is an investment columnist.
Learn more
Farmers and economy will pay the price if co-op does not improve

Fonterra's 2013-14 year result was the biggest business and economic event of the week.

The dairy co-operative is our largest and most important company by a wide margin. It had total revenue of $22.3 billion in the latest year, 2.7 times Fletcher Building's $8.4 billion revenue. Dairy accounts for 31.1 per cent of the country's total exports while the rural community has been transformed from sheep and cattle farms to dairying.

We now have 6.5 million dairy cows, compared with just 3.1 million three decades ago. Sheep numbers have fallen from 70.2 million to 30.8 million and beef cattle numbers from 4.5 million to 3.7 million over the same period.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

However, Fonterra's earnings have not kept pace with the growth in the dairy sector. The co-op had ebit (earnings before interest and tax) of $503 million for the year ending July 31, 2014 compared with $937 million for the 2012-13 year. (Fletcher Building reported ebit of $592 million for its June 2014 year.)

• Why has Fonterra's ebit fallen for four consecutive years and what is the company's future strategy?

Fonterra's key variables are the revenue and expenses columns in the accompanying table.

Fonterra's main expense item is New Zealand-sourced milk. This has risen by 66.6 per cent, from $7.9 billion to $13.2 billion, since 2009-10. The huge increase has been because of a 37.7 per cent rise in the farmgate milk price, from $6.10 to $8.40 per kg of milk solids, and a 21.6 per cent increase in milk volume.

The company has a limited ability to influence the farmgate price because it is determined after taking into account the principles set out in the Farmgate Milk Price Manual, which is independently audited.

The purchase of non-New Zealand milk has remained fairly static, in Kiwi dollar terms, and the other net costs include a number of non-operating income items.

The most interesting aspect of Fonterra's finance statements are its external revenue figures, which are made up of New Zealand Milk Products (NZMP) and consumer products.

Discover more

Business

Fonterra deal boosts Beingmate

23 Sep 05:00 PM
Agribusiness

Fonterra cuts milk payout

23 Sep 10:20 PM
Agribusiness

Fonterra forecasts price drop

24 Sep 05:00 PM
New Zealand

New milk bottle label on the level but won't see the light

25 Sep 05:00 PM

NZMP represents commodities and ingredients sold to other companies, such as Nestle.

The consumer products section contains a large number of well known brands including Anchor, Fresh 'n Fruity, Kapiti, Mainland, Tip Top and many, many more. The co-op sells consumer products throughout the world with the number one market position in Sri Lanka, Malaysia and Chile, as well as New Zealand.

Advertisement
Advertise with NZME.

The problem with Fonterra is that it is not making much progress in becoming less dependent on commodities and ingredients by expanding its consumer products activities.

Consumer products now represent 28 per cent of total group revenue, compared with 33 per cent four years ago, while earnings and margins from these operations have dropped dramatically in recent years.

Consumer products ebit has fallen from $582 million to just $234 million over the past four years and the ebit margin has plunged from 10.6 per cent to 3.8 per cent. This is partly through higher farmgate milk prices.

Ironically, the returns from its Australasian consumer products operation were particularly poor in the 2013-14 year, as illustrated by the following figures:

• Australasian consumer products' ebit has dived from $299 million in the July 2010 year to just $31 million in the latest period.

• The return on the co-op's Australasian consumer products assets has shrunk to just 1.3 per cent.

Advertisement
Advertise with NZME.

• The ebit margin has plunged from 7.9 per cent to 0.8 per cent over the same four-year period.

Fonterra said the poor Australia and New Zealand results were primarily because of margin pressure in the consumer brand market. Australian ebit was $37 million lower than 2012-13 and New Zealand ebit fell 61 per cent.

The New Zealand result was particularly disappointing because RD1, which is included in the NZ consumer products division, "delivered a strong performance".

A strong consumer products operation is important because it provides a buffer against market price volatility experienced by commodity and ingredient products.

This stability is important for farmers, particularly those who are highly geared. It is also crucial for the country as a whole because just over 60 per cent of exports are in dairy, meat, wood, fruit, wool, fish and vegetable products, mostly commodities, and this makes the domestic economy extremely vulnerable to volatile commodity prices.

Chief executive Theo Spierings is upbeat about Fonterra's opportunities in the consumer products area but the co-op has a long, long way to go. For example, Nestle has a 15 per cent ebit margin on its consumer products - some of which are based on milk powder ingredients bought from Fonterra - while the co-op has an ebit margin of less than 4 per cent on its total consumer products operations.

Advertisement
Advertise with NZME.

Kerry Group, the former Irish co-op which is now a listed limited liability company, has made huge progress with its consumer products. These branded products, which represent 27 per cent of Kerry Group's turnover, reported an ebit margin of 8 per cent for the December 2013 year compared with 7.7 per cent the previous year.

Royal FrieslandCampina, Theo Spierings' former Dutch dairy co-op employer, achieved an ebit margin of 9.2 per cent on its European, Middle East, African and Asian consumer products operations in the December 2013 year.

Fonterra is expecting a much better 2014-15 year, based on its forward-looking statement, but the outlook for farmer suppliers is far less rosy.

Broker analysts are forecasting group ebit of around $1 billion for the 2014-15 year, compared with $503 million last year, with the consumer products division expected to report ebit of around $500 million compared with $234 million last year.

However, most of this will be at the expense of farmers as the milk price is forecast to fall from $8.40 per kg of milk solids in 2013-14 to $5.30 this year. On the basis of a 3 per cent lift in production and a $5.30 milk price, Fonterra farmer milk income will decline from $13.2 billion in 2013-14 to $8.6 billion this year.

The dairy co-op has an extremely aggressive growth strategy over the next decade. It is aiming to have total revenue of $35 billion by 2025, compared with $22.3 billion last year, and to source about one-third of its milk supply from abroad. It also aims to be the market leader in Australia, Brazil, China and Indonesia.

Advertisement
Advertise with NZME.

But the biggest challenge facing Fonterra is its consumer products division. Dairy farmers and the economy will continue to be buffeted by volatile commodity prices unless Fonterra is far more successful in this area.

• Disclosure of interests; Brian Gaynor is an executive director of Milford Asset Management which holds securities in Fonterra Shareholders' Fund on behalf of clients.

Save

    Share this article

Latest from Agribusiness

Premium
Business|companies

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM
Agribusiness

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Agribusiness

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Agribusiness

Premium
Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

Up in Smoke: Why NZ's medical cannabis industry is struggling to make ends meet

06 May 12:32 AM

After tragic cases, a new industry touted as a potential saviour has run into roadblocks.

Fonterra to appeal decision on Bega Cheese

Fonterra to appeal decision on Bega Cheese

05 May 10:39 PM
Premium
Bega Group claims to be left out of Fonterra consumer business sale

Bega Group claims to be left out of Fonterra consumer business sale

01 May 10:36 PM
Premium
Fonterra says NSW court decision will not change Mainland sale plans

Fonterra says NSW court decision will not change Mainland sale plans

28 Apr 05:13 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP