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Home / Business / Business Reports / Sustainable business & finance

Ecostore finds sweet alternative to plastic

Holly Ryan
By Holly Ryan
Business Reporter·NZ Herald·
27 Sep, 2014 01:31 AM2 mins to read

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Malcolm Rands shows the new sugarcane-based packaging. Photo / Greg Bowker

Malcolm Rands shows the new sugarcane-based packaging. Photo / Greg Bowker

Environmental cleaning and care product company ecostore has converted its entire product line of petrochemical plastic packaging into plastic made of sugarcane in an effort to cut pollution.

The sugarcane plastic containers which the company has used for their new "carbon capture paks',

has been around for a number of years but according to ecostore chief executive Malcolm Rands their company is the first in New Zealand to replace their entire product line with the sugarcane alternative. "There's a very good reason why we're calling this our carbon capture pak," Rands said. "As sugarcane grows it captures CO2 from the atmosphere, which is then stored in the plastic. This natural process actually reduces our carbon footprint, which effectively helps to reduce climate change," he said.

Research conducted on the sugarcane containers by its producers in Japan and Brazil showed that every kilogram of carbon capture plastic produced captured 2kg of atmospheric CO2. Comparatively every kilogram of petrochemical produced caused just under 2kg of CO2 to be generated and released.

According to Rands, the new carbon capture paks would result in a saving of 639 tonnes of CO2 each year, the equivalent of 123,000 daily commutes based on an average commute of 28 kilometres per day.

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Rands said the cost of replacing the company's manufacturing lines had been around $250,000 per year, which the company was absorbing. However he felt the investment was worth it.

"I know our existing customers will appreciate the commitment we are making, particularly given we are absorbing the cost and there will be no price increase for them at all," Rands said.

The company said the move had been in the works for a year while it looked into the best replacement for their plastic bottles. The sugarcane plastic was composed of 92 per cent sugarcane content as well as colour dye.

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"There was no way that we couldn't do this. Once we realised that there was an alternative out there, even though it's costing us a bit more we knew we had to do it, it just made sense," Rands said.

Green package
• All ecostore product packaging will be replaced with a sugarcane plastic alternative.
• Products will look exactly the same as existing packaging.
• 92% of the new packaging will be composed of sugarcane.

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