NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies

Rabobank spots new frontier for wine

NZ Herald
30 Nov, 2012 04:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Report points NZ winemakers to some surprising new markets.

A new report from Rabobank says Nigeria has the potential to become a lucrative export market for wine, but some New Zealand winemakers are yet to be convinced.

And according to Statistics NZ figures this country didn't export a single bottle of wine to the West African nation last year.

The report, titled "A new wine frontier", says that while China and South Korea are probably the most attractive emerging wine markets, Mexico, Poland, Brazil and Nigeria are "hidden gems" that could offer rich rewards, over the medium to long-term, to ambitious exporters.

Early exposure to these nascent markets would give firms hard-won experience and a head-start on their competition, said Rabobank food and agribusiness analyst Stephen Rannekleiv.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Tim Lightbourne, co-founder of Auckland's Invivo Wines, said the company - which made this year's Deloitte Fast 50 list of high-growth Kiwi firms - was already exporting its Sauvignon Blanc to Mexico, but Nigeria hadn't made it on to the firm's radar.

"I wouldn't rule [Nigeria] out but we'd need a pretty trustworthy distributor," Lightbourne said.

"You'd have to have the right partner."

Nigeria has the misfortune of being best-known in the West for corruption and global email scams and the report says companies considering doing business in Africa's most populous country need a high tolerance for risk.

Advertisement
Advertise with NZME.

But Nigerian wine imports have been growing at a compound annual rate of 16 per cent in recent years and the country's economy - the continent's second largest after South Africa - grew by about 7.4 per cent in 2011.

"With a population of approximately 170 million and large strategic petroleum reserves, Nigeria has a strong foundation for continued economic growth and increased demand for wine," the report said.

According to market research firm Aranca, Nigerian wine sales currently total $364 million annually and are expected to reach $450 million by 2015.

Stuart Smith, owner of Marlborough's Fairhall Downs Estate winery, said Nigeria was an interesting market but he would want "money up front" if his company did business there.

Discover more

Companies

Reduced harvest good for wineries

17 Jul 05:30 PM
Business

Oil crisis with a difference

23 Sep 05:30 PM
Agribusiness

NZ wine looks to cement Asia presence

22 Oct 10:00 PM
Business

Sanford hooks into China market

09 Nov 04:30 PM

Lightbourne said his firm had been targeting the tourist market in Mexico for the past year and was also in talks with "potential partners" in Brazil.

"In the next six to 12 months we'd like to be in that market [Brazil]," he said.

The report said Mexico was proving lucrative for many suppliers.

"As well as enjoying a strong economy, the growth in the [Mexican] middle class population is leading to improved wine consumption trends and wine imports grew at a 20 per cent compound annual growth rate between 2006 and 2011," the report said.

"Similarly, imported wine volumes in Brazil grew by nearly 30 per cent in the four years from 2007 to 2011 due to growing interest in wine and limitations of domestic producers to match the quality of imports."

Lightbourne said Invivo was seeing strong demand for its products in Bulgaria, which suggested Poland could be a good market to enter.

Advertisement
Advertise with NZME.

Polish wine imports had seen strong growth, although pricing could be constrained in that market, the report said.

Overseas markets

Value of NZ wine exports in 2011

*Brazil $1.6m

*Mexico $321,472

*Poland $501,310

Advertisement
Advertise with NZME.

*Nigeria $0

Source: Statistics NZ

Save

    Share this article

Latest from Companies

Premium
Retail

‘Retail is detail’: New Warehouse CEO shares his vision

29 May 04:20 AM
Premium
Airlines

Pilots say lessons learned after Air NZ plane smashed into runway edge lights

29 May 03:27 AM
Premium
Property

New 12-level $290m University of Auckland student block planned

28 May 11:59 PM

Gold demand soars amid global turmoil

sponsored
Advertisement
Advertise with NZME.

Latest from Companies

Premium
‘Retail is detail’: New Warehouse CEO shares his vision

‘Retail is detail’: New Warehouse CEO shares his vision

29 May 04:20 AM

Mark Stirton aims to enhance store merchandising and customer experience.

Premium
Pilots say lessons learned after Air NZ plane smashed into runway edge lights

Pilots say lessons learned after Air NZ plane smashed into runway edge lights

29 May 03:27 AM
Premium
New 12-level $290m University of Auckland student block planned

New 12-level $290m University of Auckland student block planned

28 May 11:59 PM
Why Nvidia's dominance faces new challenges despite strong earnings

Why Nvidia's dominance faces new challenges despite strong earnings

28 May 11:19 PM
Explore the hidden gems of NSW
sponsored

Explore the hidden gems of NSW

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP