NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy / Employment

Ying Kong: Young, gifted and Asian? Take heart

By Ying Kong
NZ Herald·
13 May, 2012 05:30 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Your identity, culture and value systems are the key to your success. Cartoon / Rod Emmerson

Your identity, culture and value systems are the key to your success. Cartoon / Rod Emmerson

Opinion

Learning to operate in NZ culture key to dissolving racism, writes Ying Kong, Auckland marketing and social media strategist.

Young, Asian and unemployed? Know thyself. Struggling to find employment or even land an interview and find yourself or your friends blaming racist attitudes of New Zealand employers? Think again.

Blaming racism relinquishes self- accountability, and changing the attitudes of the people around you can be an impossible task that could leave you suffering a lifetime of frustrations.

A simpler and more effective solution is in knowing yourself and understanding your environment.

Your identity, culture and value systems are the key to your success. Being self-aware and confident in your own beliefs and abilities, and learning how to manage who you are within the realities of New Zealand society, are fundamental to overcoming the hurdles you face in the job market.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The fact cannot be ignored that racism is prevalent in New Zealand society, but it's not surprising that it exists. It is human nature to want structure and familiarity in our lives. Our mind is conditioned to seek out and rely on stability as it is a comfortable and safe place. Dealing with change is often hard and doesn't come naturally to everyone.

As New Zealand's changing identity becomes more obvious, racism can be seen as the normal reaction to reluctance to move beyond what many have considered a "traditional" New Zealand identity. Take, for example, the many heartland New Zealanders who have barely got used to the recognition of Maori as tangata whenua and now are being asked to extend a similar sort of understanding to the growing Asian communities.

Fear and resistance is a natural response and for a person's attitude to change takes time.

It seems that the proportion of people with racist attitudes towards Asians in New Zealand has declined in the past decade. Perceptions of Asians reached a low point about 1996 because of the scaremongering tactics of New Zealand First that focused on the "Asian Invasion", views which were reinforced by the media. However, a survey conducted by Asia:NZ this year showed that 83 per cent of New Zealanders agreed Asian people contributed significantly to New Zealand society and 78 per cent agreed Asian immigrants brought a valuable cultural diversity to New Zealand.

While this is a positive step forward, it still begs the question why so many talented Asians are struggling to get jobs in New Zealand.

Discover more

New Zealand

Ethnic signs a worry for Kiwis, says study

14 May 05:30 PM
Employment

Council goes solo to help young jobless

14 May 05:30 PM
Employment

Migrants' English skills affect income - study

17 May 02:00 AM
Small Business

Ethnic firms at heart of recovery - survey

18 May 12:30 AM

As the population in New Zealand (especially Auckland) becomes less European there remains a lingering cloud of angst and frustration among the Asian community of feeling unwelcome in the country they call home. In particular, a conversation that has risen to the surface recently is the issue of the "bamboo door".

A term coined by Chinese young professionals' network Future Dragonz, the bamboo door is regarded as an obstacle to a young Asian professional's career mobility at entry or intermediate level within the mainstream workforce in the Western world. This barrier may act as a visible or invisible force hindering confidence, success and leadership development in any given industry.

Advertisement
Advertise with NZME.

The bamboo door discussion centres on Asians being locked out of interviews because they were judged on their name or country of origin rather than their skill set. Dig a little deeper and we find that the roadblocks are occurring at recruitment agencies or when reading CVs.

While in many Asian countries displaying the right set of qualifications and skills on paper is a common way to be hired, for the majority of jobs which are obtained in New Zealand it is quite different.

Figures suggest about only 30 per cent of jobs are advertised, while the other 70 per cent are found by direct contact and networking. For SMEs the percentage of jobs that gets advertised is even smaller.

The focus needs to be shifted from relying solely on CVs and recruitment agencies to making a name for oneself in the community and industry of your line of work and interest. Expand your network and boost your visibility to meet and form relationships with influential people. In the modern world of Facebook, Twitter, LinkedIn and blogging, it has become much easier to promote oneself.

Instead of tirelessly looking at Seek or Trade Me, try offering yourself as an intern to your favourite company or seek opportunities in community projects. The relationships you build will be invaluable.

For many Asians this can seem like an overwhelming task as it is against many of the fundamental values that our parents raised us to follow. Expressing opinions and/or promoting oneself is often frowned upon and seen as disrespectful. To be successful you must get good grades, work hard, be humble, keep your head down and blend in with the group. This is one of the most common reasons so many talented young Asians become frustrated as they realise that meritocracy comes to an abrupt end after graduation.

Advertisement
Advertise with NZME.

Achievements and technical skills are the easiest to identify and measure and tend to be how people evaluate their own performance and worth.

In reality, competency is often ranked second to warmth on the skills employers value for an ideal employee. Warmth can be defined as someone who is friendly, helpful, empathetic, open, kind, sincere and trustworthy.

Unfortunately, even employers with the best of intentions are not immune to the influence of stereotypes and unconscious bias. Surveys have been done that show Asians (and other ethnic minorities such as Jews, as well as career women) are often regarded to be high in competence and low in warmth, explaining why they are often pigeonholed into technical and analytical roles such as accounting and engineering and passed over for roles that involve people interaction or leadership because of an assumed inability to connect with others.

It is not enough to stamp one's feet and claim racism by employers. Asian people must assume the responsibility for dispelling unjust perceptions by understanding and knowing how to influence the way others perceive them. This is only possible if you understand who you are as a person and who you want to be.

Only by having a high level of intelligence will you be able to know if people's perceptions are based on stereotypes or are actually a result of the way you think, behave and interact. If the perception is unjust, understand why and work to influence your potential employer so he/she gets to know (and love) the person behind the face and the name instead of making judgments based on words on a piece of paper.

Read the full article here: http://www.joltchallenge.com/blog/young-asian-and-unemployed-know-thyself-1/.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Employment

Premium
Opinion

Ryan Bridge: I hereby request a pay equity claim for NZ v Aus

17 May 05:00 PM
Premium
Employment

Women in the firing line again, as Govt mulls cutting ACC cover

16 May 05:21 AM
New Zealand

Health NZ confirms roles cut, despite ongoing legal challenge

16 May 04:15 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Employment

Premium
Ryan Bridge: I hereby request a pay equity claim for NZ v Aus

Ryan Bridge: I hereby request a pay equity claim for NZ v Aus

17 May 05:00 PM

OPINION: Greens' budget fails to address NZ-Australia wage gap.

Premium
Women in the firing line again, as Govt mulls cutting ACC cover

Women in the firing line again, as Govt mulls cutting ACC cover

16 May 05:21 AM
Health NZ confirms roles cut, despite ongoing legal challenge

Health NZ confirms roles cut, despite ongoing legal challenge

16 May 04:15 AM
Premium
'Wave of opportunity' – 120 new jobs, some require no experience

'Wave of opportunity' – 120 new jobs, some require no experience

15 May 03:00 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP