Mark Irving, the Director of Auckland based advertising agency Range Advertising and Communications on why humour in advertising is so important in making your brand liked and memorable in a crowded market.
AdvertisementAdvertise with NZME.
Latest from Business
'Closed organisation' and a 'poor actor': Newshub boss' farewell crack at TVNZ
Glen Kyne on two months of upheaval and why he's surprised by TVNZ's Sunday move.