NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

TPP requires major sales effort to gain acceptance

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
21 Aug, 2015 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Protesters march down Queen Street in opposition to the government's TPP trade deal talks. Photo / Dean Purcell

Protesters march down Queen Street in opposition to the government's TPP trade deal talks. Photo / Dean Purcell

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

Country not convinced a deal would have plenty of upside.

New Zealanders are so deeply polarised on the Trans-Pacific Partnership (TPP) that even if a good deal is finally negotiated it will take a major sales job on the Government's behalf so it's not viewed as a con job by many Kiwis.

This polarisation - which would be apparent to the Government's pollsters - may have been behind why John Key and Tim Groser stepped up the rhetoric on the pact this week.

Key used a sympathetic audience at Amcham's 50th anniversary celebrations in Auckland to stake out New Zealand's position on TPP and try to take the sting out of some of the wilder accusations which have gained currency in the absence of in-depth briefing from the Government side.

Groser's diplomacy has been more nuanced. This is not surprising given he is heading off to Kuala Lumpur this weekend for an Asean meeting where a Southeast Asian group-led meeting will endeavour to make more progress on the rival Regional Comprehensive Economic Partnership (RCEP) in which China is also a participant.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

At the Amcham dinner Key said he would be concerned if the deal was not done by Christmas. He said it was really down to three or four leaders who could make it happen; the most influential by a significant margin is President Barack Obama.

It's Key's contention that Obama sees the deal as forming part of his presidential legacy along with the Iran deal and Obamacare, and was prepared to devote political capital to get it across the line.

The Prime Minister pointed to the many myths about the TPP and claimed the Government had its hands tied behind its back and couldn't talk about the detail.

But he was upbeat about the possibility of finally gaining greater access to the 300 million-plus American consumer market after NZ had tried for 40 years to get an FTA with the US.

TPP will not formally be on the agenda in Malaysia. But there is expected to be a working meeting of ministerial representatives from those nations present which are from the 12-strong Asia Pacific grouping negotiating TPP.

US Trade Representative Mike Froman will also be in Malaysia and will meet key TPP players.

Discover more

Opinion

Fran O'Sullivan: Groser under pressure to cave on TPP

14 Aug 05:00 PM
New Zealand|politics

Labour MPs' TPP protests under fire

16 Aug 05:00 PM
New Zealand

TPP protest draws thousands

17 Aug 11:47 PM
Opinion

John Luxton: Major TPP players holding their dairy consumers to ransom

19 Aug 09:30 PM

From Groser's perspective it's the first chance at political level - since the recent Maui ministerial meeting - to take stock of what needs to be done to finalise the TPP.

Groser emphasises there is an underlying consensus on everything but three "hard nuts".

Advertisement
Advertise with NZME.

"There are only three rocks standing like Barrett's reef at the entrance to Wellington harbour," he says.

In essence they are the dairy and auto chapters of the TPP agreement and a couple of hard areas to crack through involving data exclusivity for biologics.

"This has got to be done soon to avoid Doha Syndrome - where negotiations just drag on and on."

Irrespective, it will be a balancing act.

The RCEP negotiations are up against a deadline to wrap up that deal by the end of the year. The agreement is understood to be less prescriptive than the TPP and there are difficulties from the different levels of economic development among the negotiating nations.

RCEP involves the 10 Asean member nations and six other free-trade agreement partners - Australia, China, India, Japan, New Zealand and South Korea. It does not include the US.

Advertisement
Advertise with NZME.

Both RCEP and TPP are seen as platforms to forge closer economic integration in the Asia Pacific through removing barriers to trade and investment.

The TPP involves Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam and the United States.

Within officialdom there is concern that the bipartisan consensus on trade has come under too much pressure.

It's not quite fractured, but negotiators no longer go into white-knuckle talks with the same confidence as in previous years.

Some of the TPP opposition has assisted the Ministry of Foreign Affairs and Trade negotiators by testing where the bounds of public opinion lie. The negotiators have consulted various constituencies.

But the Cabinet has failed to mount a consistent story to convince middle New Zealand that a successful deal will have plenty of upside and that further trade liberalisation is in New Zealand's interests.

Advertisement
Advertise with NZME.

A full political campaign has not yet been mounted at retail level. Associate Trade Minister Todd McClay has been deputised by Groser to fill that vacuum but there is much more to be done.

Debate on this article is now closed.

Save

    Share this article

Latest from Business

Premium
Opinion

Nadine Higgins: Should you swap residential for commercial property?

07 Jun 09:00 PM
Premium
Business

Are the super-rich leaving London? Tax reforms could spur wealth exodus

07 Jun 06:00 PM
Premium
Opinion

Liam Dann: Cheer up, Kiwis - and go shopping

07 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Nadine Higgins: Should you swap residential for commercial property?

Nadine Higgins: Should you swap residential for commercial property?

07 Jun 09:00 PM

Commercial property yields in NZ range from 5% to 8.38%, higher than residential.

Premium
Are the super-rich leaving London? Tax reforms could spur wealth exodus

Are the super-rich leaving London? Tax reforms could spur wealth exodus

07 Jun 06:00 PM
Premium
Liam Dann: Cheer up, Kiwis - and go shopping

Liam Dann: Cheer up, Kiwis - and go shopping

07 Jun 05:00 PM
Premium
First look at $1b warehouse hub by James Kirkpatrick Group

First look at $1b warehouse hub by James Kirkpatrick Group

07 Jun 12:00 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP