5.25pm: Welcome Bay Rd remains closed after a person was killed in a head-on collision this afternoon.
Diversions remain in place at Kairua Rd and Te Puke Highway after a collision near Reid Rd.
3.50pm: Welcome Bay Rd has been closed after a person has been killed in a serious crash.
Motorists are asked to avoid the area if possible. Diversions are in place at Kairua Rd and Te Puke Highway.
Emergency services are still at the scene of the crash, near Reid Rd, after two vehicles collided about 2.50pm.