Distraction and failing to wear seat belts continues to be a serious road safety risk in the Western Bay of Plenty.
A recent police operation found Tauranga drivers were choosing to risk their lives and those on the road with them by using mobile phones while driving and not using their seat belts.
This week Western Bay of Plenty police focused on road users travelling on Turret Road, Tauranga.
Forty-nine drivers were seen using their mobile phones, and a further eight drivers were not wearing their seat belts.
"Drivers need to be aware of the very real risk that distractions represent, said acting sergeant Aaron Williams of the road safety team.