UPDATED: An estimated 7000 people attended today's Anzac Day Civic memorial service at Tauranga Domain.
Many of those took the chance to parade pass the cenotaph including many of the veterans and members of the armed forces.
This was followed by the breaking of drums as the New Zealand flag was raised.
A karakia, or prayer, was recited by Komatua Huikakahu Kawe from Ngati Ranginui followed by an address by Mayor Stuart Crosby who welcomed dignitaries and veterans.
Among the dignitaries was Tauranga MP Simon Bridges and Bay of Plenty MP Todd Muller and their partners.
Mayor Crosby said today was a significant moment in the country's history and also for the community of Tauranga.
"What a magnificent turn out for Tauranga." Mayor Crosby said.
"We're here today to honour and respect all those New Zealanders, both men and women who served for this country, and to reflect on their selfless sacrifices."
Lieutenant Commander Evan Dines from the Royal New Zealand Navy spoke about the significant losses that New Zealand suffered during World War I saying about 100,000 people lost their lives, which at the time was about 10% of New Zealand's population.
"Their bodies lies in four corners of the word. By this simple act of remembrance we ensure they remain part of our communities and our nation." he said.
There was also an address to the crowd by George Hicks who talked about his grandfather, George Te Kati Gardiner who served in both WWI and WWII with honours.
A line of people gathered to lay wreaths, including dignitaries, representatives from Mount Maunganui and Tauranga RSA and representatives from the armed services.
EARLIER: Thousands of people are streaming into Tauranga Domain in preparation for the Anzac Day Civic Memorial Service.
Many in the crowd were wearing bright, shiny medals and some are also carrying coloured flower wreaths.
Rows and rows of white chairs are waiting for dignitaries, and invited guests are being seated in front of the stage.
The Tauranga Brass Band are playing as the crowds roll in.
People were pausing to reflect beside the 110 white painted crosses which form the Field of Remembrance to honour those from Tauranga who lost their lives.
When the civic service begins at 9:45am there will be a parade lead by veterans and RSA members.
Members of all the armed forces are also in attendance.