The fashion show to launch a new top Kiwi designer's new label will be used to support the foodbank Christmas appeal.
Kelly Coe, owner of Augustine International, is launching new label Harlo at a Mount Maunganui show for VIP clients tomorrow night and is asking everyone to contribute to the Bay of Plenty Times Christmas appeal.
"We've got 150 people coming, so it will be a good opportunity to get them all to bring a can of food," she said.
"It's such a hard time of year for people as well having to spend for Christmas. I just feel horrible for the families who can't afford to put food on the table."
Ms Coe said since having children she could not stand the thought of other kids going hungry.