Sustainability and economic development in the Bay of Plenty are both on the rise, but safety on the roads is still a major issue for the region.
These are among the key findings of the Regional Land Transport Strategy's data collection for 2012.
Regional Transport Committee Chairman Councillor Jane Nees said the results highlight both economic growth in the Bay, and positive change in travel choices.
"The data is a good indicator that people and businesses are making more considered transport choices, and also finding our transport services efficient, reliable, and good value for money," she said.
"It also shows that the Bay has seen some positive economic growth, with an increasing role for rail in the movement of freight in our region. The Port of Tauranga in particular continues to be a major source of economic development and with further investment planned this year, is on the right path for continued growth."