"Coming in to the summer season we traditionally see an increase in dishonesty offending and we know there is a definitive link between the two crimes," he said.
"We want to send a clear message that we won't tolerate this sort of behaviour in Rotorua and these operations will continue until that message gets through."
Mr Van Den Broek said police also wanted to take this opportunity to encourage the reporting of drug offending.
"Drugs cause nothing but misery and most people don't want them in their communities or want their children exposed to the risks," he said.
"With the community acting as our eyes and ears and reporting suspicious behaviour we can make a significant dent in the trade."
Mr Van Den Broek said rurally the cannabis growing season was also getting underway so now was the time to be extra vigilant.
"Deerstalkers, pig-hunters, trampers, people taking part in outdoor recreation, and people working in the rural and aviation industries can all be useful observers at this time of the year."
Signs to look for in rural communities:
People seen repeatedly going to certain locations
People seen at odd times
People somewhere they are not supposed to be
Shovels, spades and other such equipment being carried into the bush
Vehicles in rural areas closed to the public or with difficult access
Unusual lights in rural areas at night
Distinctive smell coming from rural areas or properties
Items going missing from rural properties that might be used in accessing plots and cultivation such as farm bikes and fencing equipment
Signs to look out for with residential and commercial properties:
Residents increasing fence heights
Curtains closed day and night
Shed and garage windows being blocked out
Bright lights on constantly or at strange times
Sounds of fans continually running
Vehicles and people visiting hours at all hours of the days
"These signs don't rule out innocent explanations but reporting the activity allows the police to make that judgement and anyone who hasn't done anything wrong has nothing to fear," Mr Van Den Broek said.
Anyone with information about drug cultivation, manufacture or supply should contact their local police station. Alternatively information can be provided anonymously via Crimestoppers on 0800 555111.