New Zealand media has become a plaything of global finance according to a report on local media ownership by AUT University's Research Centre for Journalism, Media and Democracy (JMAD).
The report entitled 'New Zealand Media Ownership Report 2011' and authored by Merja Myllylahti, was released at the JMAD Conference 'Political
Economy of Communication' which took place in early September at AUT.
It says New Zealand media companies are increasingly dominated by global and pan-regional media corporations and are vulnerable to commercial and shareholder pressures. In response to these pressures New Zealand media companies have continued to economise and started to digitalise, developments which have led to the closure of a 20 year old weekly business paper, job losses for journalists, printers, advertising and distribution workers, and government loans for a conglomerate with major broadcast holdings.
"There are now three major players that own 80% plus of the New Zealand media - APN, Fairfax and MediaWorks,"says JMAD co-director and AUT media studies lecturer Associate Professor Wayne Hope."The sphere for public debate is shrinking with fewer voices, fewer journalists and fewer outlets. Every New Zealander relies on mass media for information about the world around them. In a situation where we have concentration of ownership into a few hands and profit becomes more important than public interest, the danger is not only that we get less information overall, we also get less variety of information."
The report chronicles key events and trends which have most recently shaped New Zealand media space including closure of the NZPA after 130 years, the end of funding of TVNZ7 and TVNZ6, the expansion of Sky to the internet sphere, and corporates entering the local news markets.
"The relationship between big media and government is too cosy. We all know the dominant media players like to push their own point or view. We've seen that made massively clear with Rupert Murdoch. In that situation a handful of powerful media companies also exert undue influence over government. The $43 million loan to MediaWorks to cover their licence fee and other expenses is a local example."
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