The Marton race is hoped to become a fixture for at least the next three years, with Mitre 10 signing on as naming rights sponsor for that timeframe.
"The establishment of the triathlon is to provide the community and region an opportunity to participate in a growth sport on their own doorstep," said the Sport Whanganui release.
"Mitre 10 Marton and Sport Whanganui are working together to organise and promote this 'grass roots triathlon'."
Community sport advisor Marie Kinloch is excited at the prospect of community groups working together to establish the race and ensure it is sustainable.
"The event working group is eager to attract further volunteers and partner groups to help develop and run the event.
"On top of this Mitre 10 Marton and Sport Whanganui are open to working with a secondary sponsor who will be recognised through event promotion and on the event day."
For further information contact Marie Kinloch at marie@sportwhanganui.co.nz.