"I didn't know anything about the White Ribbon, but I soon learned," Mr Broad said.
And now he's passionate about the White Ribbon message.
"We want to be role models for young people, especially young men.
"We want them to know it's okay to express your emotions, to ask for help, to cry. All of these things are better than using your fists.
"If I can help turn one person's life away from violence, then it's worth it," Mr Broad said.
Keith Street School principal Linda Ireton said she was asked to host the White Ribbon Riders last year. The event went so well that she invited them back again.
"The kids responded really well to them, and to their message," Ms Ireton said.
The White Ribbon March will be held on Friday at 12 noon, at the corner of Taupo Quay and Victoria Ave. All welcome.